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95. New Ways Americans Save Money With Coupons
2013-09-06
As the American economy continues to struggle, a growing number of people are seeking ways to save on household expenses. One way is collecting and redeeming coupons when they shop for goods and services.
CHRISTOPHER CRUISE: Laura Harders started using coupons about six years ago, when she was expecting her first baby. She was planning to quit her job and needed to find a way the family could live on one income.
LAURA HARDERS: "So instead of having to go back to work, I was able to stay at home and almost bring an income just by what I`m able to save."
By using coupons, Ms. Harders is usually able to cut her grocery bill in half. She collects coupons from different places.
LAURA HARDERS: "Most of my coupons I get from Sunday newspaper inserts. I also get a lot of coupons online.
CHRISTOPHER CRUISE: The first coupons were given out in eighteen eighty-seven in Atlanta, Georgia. They were given out by a man who wanted to build excitement and influence customers to try a new beverage, Coca-Cola.
One hundred-twenty-five years later, that is still why businesses issue coupons. What has changed, says marketing consultant Ferris Kaplan, is the way they are issued.
FERRIS KAPLAN: "More young people are actually using coupons because it goes directly to their cell phones, then when they go to the store of their choice, they walk into the store, they automatically sent coupons so they can quickly find coupons and use while right there without a printer, without paper, without having to look at a newspaper."
