口语能力标准
80. Tactics to Get You Spending
2013-09-06
Have you ever wondered why sweets are always by the till in supermarkets? Why you are made to walk down many aisles to reach the everyday essentials at the back of the shop?
Retailers are always coming up with new tactics to get us impulse buying. One of them is messing up the merchandise. Some shop assistants do it on purpose to give the impression that these are must-haves, which lots of people have been looking at.
Companies are also trying to gather and analyse data from an individual`s financial transactions, social media posts and mobile phone signals. They`re planning to personalise offers for individual customers by using GPS location data to target them when they are actually walking past one of their shops.
And eye-tracking technology is the latest weapon in the fight for customers. In some shops, digital screens behind luxury brand display stands are activated when a perfume bottle is picked up, flashing seductive images. Eye-tracking systems are fixed into screens to gather data so the images can be personalised. It`s all done in seconds.